A postcard is a reproduction of all, or part of an artwork. Once the original has been viewed, the relationship with the piece can be kept through the postcard as a reminder – the most affordable, immediate and accessible way of holding on to an artwork.
Using the fresco work by Giotto as a pictorial source, details have been selected and once isolated, now not only possess their own composition, but are entirely distanced from the subject matter and intent of the original. Including the white border that contains the image and viewer, these paintings are now the original work – the postcard of which is the faithful reproduction of the whole, no longer a detail.
